Stories From The Sling

GoodBye and Hello Peanut Shell…Letter from founder Alicia Shaffer

amster88 — Fri, 13 Aug 2010 00:11:28 +0000

To all of our loyal customers,

This letter is bittersweet to write but before any formal announcements are made I wanted my words to come to you, our customers.

Back in 2004 my husband, Demetrious, and I decided to start our baby sling business as a way to allow me to stay home with our baby, Campbell. His nickname was Peanut so from there the Peanut Shell was born. What we didn’t know was how fast the brand would grow and how much less time I’d actually have to manage my family, babies, work, the business, my husband, etc.

Over the years we have been lucky enough to have managed a brand that has been worn by the celebrities, by moms who are bringing home their baby from the hospital, moms who are bringing home their newly adopted baby, to grandmas, and even pet owners carrying their “furry” babies.

Our brand has grown from just a sling company to include accessories, breastfeeding covers, burp cloths, diaper clutches, and more. And my family has grown from our one little peanut to now THREE!!!

The next step for the Peanut Shell is to grow and expand even more so at this point I have decided to step back and turn over the brand to a team that will manage this beautifully.

We decided to sell the company and have done so as of today. This will allow me to have the time I need with my family as well as see the brand grow to it’s fullest potential by staying on as the fashion designer.

I first want to say thank you for all of your support over the years…to the first mom who bought a Peanut Shell from the back of my car at a mom’s group to the buyers at Babies R Us, this has been an amazing journey that I have learned so much from.

It is so hard to see my “baby” grow up and essentially move on but I cannot wait to see what the brand is going to become.

I also want to say thank you to all of our customers who over the past few months probably thought we were going out of business as the changes were happening!! As you can imagine we couldn’t release the information until it was complete so now we are back in business. If you have not received a response or placed an order without product we will be making it right for you. Please email the new office at customerservice@thepeanutshell.com

Stay tuned to see what is coming out this Fall

XOXO

Alicia Shaffer

Peanut Shell Hosts Tisha Campbell’s Baby Shower

admin — Fri, 24 Jul 2009 00:27:15 +0000

We had the opportunity to help Host Tisha Campbell’s baby shower. It was an amazing circus theme! She was so blown away by the decor and everyone that helped celebrate. Below is a collage from the day. Tisha was gifted with an Heirloom baby sling, Peanut Shell hospital gown, swaddle blanket, nursing cover and baby sling!

Heirloom Baby Slings are ready to ship

admin — Tue, 16 Jun 2009 03:33:03 +0000

We are so proud to finally release a long-time-coming design….our Heirloom Baby Sling collection. Truly unique in every design aspect. We took the pouch-style sling and redesigned it for a more streamlined fit, added vintage hand-touched detailed like embroidery, rouching, piping, creamy jersey lining, and more.
Each baby sling was named after a grandmother who has given years of love and inspiration to the designers.

Heirloom Baby Slings

admin — Tue, 28 Apr 2009 03:30:22 +0000

Now Introducing! The Heirloom Baby Sling collection. Vintage-inspired designs, adorned with charming details, and a link to memorable women in our past. Each sling design, unique and original, just like the woman that will wear them.

The Heirloom Baby Sling collection is unlike any other. We have combined the simplicity of a pouch-style baby sling with the easy-to-use shoulder design of a ring-sling. Our Heirloom slings include hand-touched designer details, vintage-style packaging, the highest quality fabrics, embellishments, and are lined with the softest cotton jersey. Shipping mid-May.

baby slings, baby slings, and more baby slings

admin — Sun, 15 Mar 2009 05:58:26 +0000

Our line of Peanut Shell baby slings were the first product that started our company back in 2004! We are so excited to see our growth continue and (over the years) to have moved into adding a bunch of other product lines for you. Thanks so much for your business and please continue to tell your friends about us!

Also if you have not seen, shop our site for the new designer minky lined swaddle blankets, diaper clutches, designer CUTE hospital gowns, nursing covers and more!

CPSIA Safety Approved

admin — Thu, 05 Mar 2009 23:26:29 +0000

You may have head the buzz about the new CPSIA that makes safety testing mandatory for baby products manufacturers. Here at the Peanut Shell we have always safety tested our fabrics and slings so that you can be sure your baby is riding, hiding, or sleeping in a safe product.

CPSIA Safety Approved Products

Our families may not always “match”

admin — Sun, 22 Feb 2009 23:55:23 +0000

At the Peanut Shell we realize that parents and babies dont always “match” in appearance due to a number of factors. We always try to photograph moms/dads and babies that you may not think “go together”. We love all of our adopted babies, babies from blended families and more. Here is one customer that appreciates this…

Hi there-

Just wanted to say thanks again for making such a great product. I just ordered my second peanut shell for our newest family member to ride in and I can’t wait to get it (I’m hoping the microfleece will be

better in the cooler weather and also nice and soft for the baby). And I can’t wait to try out some of the newborn carries…my older daughter (now two) came home at about 8 months, so we were only able to try the hip and back carries!

And I’ve emailed before but would like to say again how pleased I am that your promotional and instructional photographs feature mother- child images that don’t always “match.” As a mother who has grown my family in traditional and non-traditional ways, I love that you show gorgeous mother-child combos in your photos!!!

Happy baby and mom

Thanks again and I look forward to my new shell!!

Heather

Our Swaddle Blankets are Here!!

admin — Fri, 23 Jan 2009 01:39:25 +0000

We are proud to announce the arrival of our newest product….the Peanut Shell Swaddler. After months of perparation, fittings, demos, and trials the new line of designer swaddle blankets are finally here! The Peanut Shell® has taken the art of swaddling, simplified it, and put a pampered twist on the design. P.S. Just go!

All swaddle blankets are designed with an outer shell of designer fabric and lined with a smooth minky. Take a peek at our original “collar” on the swaddle blankets!

Here are a couple images from the most recent photoshoot.

It’s a New Year Sale

admin — Wed, 21 Jan 2009 01:14:25 +0000

Thanks for a great 2008!!!

To kick off 2009…Shop our entire Peanut Shell line of baby slings, nursing covers, designer maternity hospital gowns, and NEW swaddle blankets and receive 25% off when you use promo code PS2009.

Little Peanut Shell Sling Fan

admin — Mon, 05 Jan 2009 23:49:34 +0000

We love to hear from our customers! Here is one fan of our baby sling.

I can’t begin to tell you just one thing that is my favorite about the peanutshell. I would have traded all other pieces of baby equipment for my peanutshell. Megan is almost one and I am still using the sling. It transitioned through all the baby stages. The convenience of the sling is unmatched. Thank you, thank you, thank you!!!

Debbie (and here is a picture of her baby in the sling)